The famous reality television show Bigg Boss season 10 will be hitting the television screens in about four months time. The Colors television channel has already launched a couple of extremely interesting promos which have made people crazy. The audience has been anxiously waiting for the start of the show. The current season 10 has got something new for the audience, that is, any of the common man can participate in the show along with the celebrities.
The channel has got the official sponsorship of “Appy Fizz” for the season 10. It is important to mention here that “Snapdeal” was the official sponsor of the show for the season 9. Before that, Vodafone had the contract with the channel for 5 continuous years. Shows like Bigg Boss also are important for the brands as this show has got one of the highest rankings, as far as the Indian television shows are concerned. In such circumstances, which leading brand will not like to become the official sponsors of the show.
If reports are to be believed, “Snapdeal” which was the official sponsor last year, spent a whooping amount of 35 crores to get its sponsorship. The figures for the current year have still not been revealed however, it is obvious that the current year’s figure must be somewhere around 40 crores. These figures show the fame of the show and the kind of craze which is associated with the “Bigg Boss” show. These brands definitely are able to maximize their profits and earnings by attaching themselves to such popular television shows.
It is already expected that the current season will get more viewership than ever before. This is because the introduction of many new features to it and specifically, the lifetime opportunity for a common man to become a part of this extremely famous show.